Land Rover has announced an all-new model to add to the Range Rover line up. It is called the Range Rover Velar, and you will see it in full at the upcoming Geneva Motor Show.
Land Rover’s chief design officer, Gerry McGovern, said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand.
“The Range Rover Velar changes everything,” he added.
The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape. Back then, LR tells us, development engineers needed to shroud the first RR to conceal its identity and keep it a secret, and chose the name because it derives from the Latin ‘velare’. Which means ‘veil’, or ‘cover’.
Not much else is known about the model as Land Rover plans to fully reveal the car on March 1st at the Geneva Motor Show.